Useful Guide to Social Media ROI
Here’s a clever and instructive slide presentation from Olivier Blanchard about how to calculate the ROI of social media efforts. It’s fairly simple but effective is getting beyond the popular but...
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How to Calculate Social Marketing ROI
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing...
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CareOne Cashes In On Community
CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. That industry is debt relief, a field that many people...
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Social Marketing Wisdom From a True Practitioner
Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from...
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